![]() The second season received such poor ratings that it was put on hiatus for two months.īut with the beloved Cheers serving as its lead-in, Seinfeld soon caught on to become one of the most popular sitcoms in America. The sitcom, which was co-created by Seinfeld and Larry David, premiered on NBC in July 1989-typically a month for networks to dump minor projects-and was only picked up originally for four episodes. Given that Seinfeld is famously a show about nothing-it mostly depicts four New York City friends sitting around, complaining and undermining each other-it’s not particularly surprising that the show initially struggled to win over audiences and executives alike. ![]() Maria McCarty/NBCUniversal via Getty Images Here’s how the ’90s sitcom has continued to rake in profit-and how it fits into a rapidly shifting television ecosystem. 1, the sitcom arrives on Netflix globally as a part of a five-year deal for reportedly north of $500 million, thanks to both its enduring observational humor and an escalating streaming war in which classic TV shows are being used as crucial weaponry. Seinfeld was a huge hit while on air-earning the comedian $267 million in 1998 alone-and then raked in billions after that year’s finale, first through record-breaking syndication deals, and now as a streaming juggernaut. Three decades later, Jerry Seinfeld has gotten more chances to turn down money than his character could have ever dreamed of. ![]() At that point, Seinfeld himself was making a comfortable $40,000 per episode as the lead of his two-year-old sitcom, which had recently cracked the Top 50 in Nielsen ratings. “People don’t turn down money-it’s what separates us from the animals,” Jerry Seinfeld proclaimed as his character on a 1991 episode of Seinfeld. ![]()
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